Why you should choose us:
Ethically sourced diamonds at outstanding prices
We ensure all our diamonds are sourced from 100% conflict-free origins and mines which abide by the guidelines of the Kimberley Process.
To really make a difference in these African regions, we invest a part of our profits into educational initiatives such as Bite Size Education.
Guidance on how to buy diamonds
Watch the how to buy a diamond video guide if you are a first time buyer to acquaint yourself with the key aspects of diamond buying, which include the 4Cs: cut, colour, clarity and carat weight.
We also explain some of the more advanced diamond characteristics such as polish, symmetry, fluorescence and why it is important to buy only GIA certified diamonds.