Why is it better to buy diamonds online?

The thought of buying a diamond on-line can be slightly daunting;  it certainly is one of those purchases where you should always proceed with as much guidance and knowledge as possible, after all, a diamond holds substantial financial and sentimental value.

In addition, you’re probably wondering: “Why should I choose to buy diamonds online instead of from a traditional jewellery store?”. The answer is quite simple, by shopping with an online retailer you enjoy two main benefits:

  • Thousands of diamonds to choose from on-line in comparison to only dozens’ of diamonds stocked at traditional retailers.
  • On-line retailers have lower operational costs and don’t have to hold stock in an expensive shop and for this reason we offer you prices that are up to 40% lower than high street retailers.

There are many on-line retailers selling diamonds and you may be asking yourself: “Why should I choose Diamonds In Africa?”. The short answer is: we offer you the lowest prices you will find online (and offline) for ethically sourced diamonds that are of the highest quality and certified by the foremost diamond grading laboratory in the world, the GIA.

If you can find a similar diamond at a better price we will match their price and offer you an additional 1% off.

We have also established and developed long-standing relationships with ethical diamond suppliers from all around the world who offer us favourable and competitive prices, so the savings that we make can be passed on to you, our customers. Our suppliers have been carefully selected by choosing only those who buy and polish rough diamonds that are sourced from conflict-free regions, as defined by the Kimberley Process.

It is in our interest that you are able to make an informed decision, so while browsing our website you can learn how to shop for diamonds and you can also start a live chat at any time to ask us any questions you may have.

DiamondsInAfrica.com is the trading name of our private limited company which is registered in England and Wales (reg no. 07592365). We are an accredited member of the British Jewellers Association (a national trade association, which promotes and protects the growth and prosperity of UK jewellery and silverware suppliers).

Marketing Assistant for online diamond retailer Diamonds in Africa.

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